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Undergraduate Program

BS AI, Digital Arts & Creative Design

Faculty of Management Science

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Department of Social Science and Humanities

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Faculty of Management Science

Department of Social Science and Humanities

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    Introduction

    In the Digital Arts and Creative Design program, you will explore a variety of artistic as well as academic disciplines through digital mediums. This comprehensive course covers key areas including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you are aiming to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles. Begin your journey into the world of Digital Arts and Creative Design, and unlock your potential to shape the future of visual communication and contribute uniquely to the exciting field.

    Why SHU?

    International standard cutting-edge curriculum:

    An international standard cutting-edge curriculum for BS Digital Arts and Creative Design incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.Real world applications and research:

    Real-world applications and research in a BS Digital Arts and Creative Design program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.Experiential and project-based learning:

    This method involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.Career-focused marketable and entrepreneurial skills:

    These skills prepare students to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends to launch and sustain successful careers.Personalized industry mentorship for nurturing entrepreneurial ideas:

    This provides students with tailored guidance from experienced professionals to refine their creative concepts and business strategies. This support helps students turn innovative ideas into viable projects and career opportunities.Opportunities for international exposure and mobility through competitions and exhibitions:

    These opportunities offer students a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.Support and guidance from highly experienced and well-qualified faculty members:

    Such support and guidance ensure that students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.

    Experts Advisors from Industry

    • Comprise professionals from the digital arts, film and television, media, creative design, and technology industries, as well as academia.
    • Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
    • Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
    • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
    • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

    About Program

    The BS Digital Arts & Creative Design program intends to:

    • Equip students with hands-on skills in industry-standard digital tools and software.
    • Instill a deep understanding of fundamental design principles such as color theory, typography, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
    • Encourage innovative and critical thinking by engaging students in diverse artistic projects and real-world scenarios, promoting original and imaginative solutions.
    • Guide students in developing a strong and diverse portfolio showcasing their skills and creativity, preparing them for competitive job markets and career opportunities.
    • Provide insights into current trends, technologies, and practices in the digital arts and creative design industry, ensuring students are aware of and can adapt to industry changes.
    • Equip students with the practical experience and professional skills necessary to pursue a variety of roles in the digital arts and design fields, including graphic design, animation, UX/UI design, and multimedia production.

    Graphic Designer

    A Graphic Designer creates visual content using typography, imagery, and layout to communicate messages effectively across various media.

    UX/UI Designer

    A UX/UI Designer enhances user experience and interface design to ensure intuitive, visually appealing, and functional digital products.

    Web Designer

    A Web Designer crafts the visual layout and aesthetics of websites, focusing on usability, design, and user experience.

    Animator

    An Animator creates moving images and visual effects through various techniques to bring stories and characters to life.

    Artist

    Film Artist and Tv Artist

    Media Professional

    A Media Professional manages and creates content across various platforms, including television, radio, print, and digital media, to inform, entertain, or influence audiences.

    Art Director

    An Art Director oversees the visual style and artistic direction of projects, ensuring cohesive design and aesthetics across various media and platforms.

    Creative Director

    A Creative Director leads and inspires the creative team to develop and execute innovative concepts and visual strategies for projects and campaigns.

    Digital Illustrator

    A Digital Illustrator creates detailed and imaginative artwork using digital tools and software to convey concepts and stories visually.

    Game Designer

    A Game Designer develops the concepts, mechanics, and narratives of video games to create engaging and interactive player experiences.

    Visual Effects (VFX) Artist

    A Visual Effects (VFX) Artist creates digitally enhanced visual elements and effects to enhance and integrate with live-action footage in films, games, and other media.

    Brand Strategist

    A Brand Strategist develops and implements plans to build and maintain a strong, consistent brand identity that resonates with target audiences and drives business growth.

    Social Media Manager

    A Social Media Manager creates and manages content strategies across social platforms to engage audiences, build brand presence, and drive online growth.

    Freelance Designer/Artist

    A Freelance Designer/Artist offers creative services independently, working on diverse projects for various clients with flexibility in style and deadlines.

    Art Educator

    An Art Educator teaches and inspires students in various artistic techniques and principles, fostering creativity and skill development in the visual arts.

    • Graphic Design
    • Animation
    • Media Production
    • Social Media
    • AI Creative Art
    • Media Marketing

    Scheme of Study (Semester Wise)

    Course Code Course Title Credit Hours
    DES101 History of Design 3+0
    ENG101 English-1 3+0
    ART101 Still Life Drawing 3+0
    ART102 Digital Drawing & Illustration-1 3+0
    DES102 Color Theory 3+0
    DES103 Basic Design 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    ART103 Figure Drawing 3+0
    PSY101 Media Psychology 3+0
    ART104 Digital Drawing & Illustration-2 3+0
    MKT101 Media Marketing 3+0
    ENG102 English-2 3+0
    DES104 Packaging Graphics 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    MKT201 Media Advertising 3+0
    ART201 Story Boarding 3+0
    ANM201 Introduction to Animation 3+0
    DES201 Digital Image Manipulation 3+0
    COM101 Oral Communication (Speech) 3+0
    ART202 Typography 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    MUS101 Music Production 3+0
    DES202 Advertising Designs 3+0
    PRT101 Printing Procedure 3+0
    MKT202 Media Branding 3+0
    PHO101 Digital Photography 3+0
    ANM202 2D Animation 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    ANM301 3D Modeling & Animation Techniques 3+0
    WEB301 Web Site Development 3+0
    EDI301 Non-Linear Editing 3+0
    MED301 Research & Media Planning 3+0
    ADV301 Advance Media Concepts-1 3+0
    WRI301 Copy Writing 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    SSH-307 Advance 3D Modeling 3+0
    SSH-308 Advance Media Concepts-2 3+0
    SSH-309 Digital Movie Making 3+0
    SSH-310 Media Ethics 3+0
    SSH-311 Gamification 3+0
    PST-101 Pakistan & Islamic Studies 4+0
    Total Credit Hours 19
    Course Code Course Title Credit Hours
    SSH-401 Video for Visual Effects 3+0
    SSH-402 Advance Animation Techniques 3+0
    SSH-XXX Elective-1 3+0
    SSH-XXX Elective-2 3+0
    SSH-XXX Project-1 3+0
    Total Credit Hours 15
    Course Code Course Title Credit Hours
    SSH-100 Internship 3+0
    SSH-XXX Elective-3 3+0
    SSH-XXX Elective-4 3+0
    SSH-XXX Project-2 3+0
    Total Credit Hours 15
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