Undergraduate Program

Bachelor of Business Administration (BBA)

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Department of Business Administration

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Department of Business Administration

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Introduction

Welcome to the Bachelor of Business Administration (BBA) program, a comprehensive and dynamic undergraduate degree that prepares students for success in the fast-paced and ever-changing world of business. Our program is designed to provide students with a solid foundation in business principles, theories, and practices, as well as the skills and knowledge necessary to succeed in a variety of professional settings.Through a combination of core courses, electives, and experiential learning opportunities, BBA students will gain a deep understanding of business concepts, including finance, marketing, management, accounting, and more. Our expert faculty, state-of-the-art resources, and strong industry connections will help students develop the skills and expertise needed to excel in their chosen career path.Whether your goal is to start your own business, pursue a career in a multinational corporation, or simply gain a deeper understanding of the business world, our BBA program will provide you with the tools and knowledge necessary to achieve your goals.

Industry Advisory Board (IAB) & Platforms

Our BBA program is recognized by its strong industry connections and the guidance of our Industry Advisory Board. Comprised of leaders, entrepreneurs and innovators from top leading companies, this board plays a crucial role in shaping our curriculum, ensuring that our students are equipped with market driven skillset and knowledge of today’s changing landscape be it employers demand or setting up your entrepreneurial mindset.

What makes BBA Program distinctive?

Interdisciplinary Approach:

The BBA program offers a well-rounded education, covering essential business disciplines such as management, finance, marketing, corporate analytics, business intelligence, HRM and entrepreneurship to promote idea building, strategy development, Freelancing and entrepreneurial spirit.

Practical Exposure through Modern Teaching Pedagogies:

The program offers real-world learning through case studies, simulations, and project-based learning.

A Tight Knit of Industrial Exposure:

The program offers intensive industry exposure through internships, experiential learning projects, and frequent industrial visits. Students gain valuable experience by interacting with professionals and entrepreneurs to understand how businesses operate in real-time. This strong network opens vast industry, startup, and freelancing opportunities for students.

Foreign Qualified Faculty:

The faculty is not only highly qualified but also deeply invested in student success. They offer personalized guidance and mentorship, helping students navigate their academic and career journeys.

Industry-Driven Curriculum:

Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

Industry-Driven Curriculum:

Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

Leading with Integrity – CSR in Our BBA Program:

The program instills ethical decision-making and social responsibility skills among students through various CSR activities and community services, transforming them into well-rounded individuals.

About Program

Program Objectives

The primary program objective is to develop the foundational knowledge of the students in all major areas of business.
Development of personal competencies to understand, appreciate, think, and act strategically in a rapidly changing environment of the business world.
Development of communication skills, quantitative reasoning, and business analysis competencies.
Be acquainted with business dynamics and functionalities, practices, and processes.
Understand the role of economics in the world marketplace, and acquire an awareness of local and global business issues.

Tracks Offered

Marketing
Technology Management and Innovation
Finance and Banking
Human Resources Management
Intrapreneurship and Startup Management
Supply Chain Management

Scheme of Study (Semester wise)

1st Year

Semester - I

Course Code	Course Title	Credit Hours
CSC106	Introduction to Computer Applications	2+1
ENG101	Functional English	2+1
ACC101	Introduction to Accounting	2+1
MGT101	Principles of Management and Leadership	3+0
HUM101	Foundation of Human Behavior	3+0
Total Credit Hours		15

Semester - II

Course Code	Course Title	Credit Hours
ECO102	Microeconomics	3+0
MTH107	Business Mathematics	3+0
MKT101	Principles of Marketing	3+0
ACC106	Financial Accounting and Corporate Reporting	2+1
IST102	Islam and World Religions	2+0
PDV103	Personal Development and Career Planning	0+2
Total Credit Hours		16

Summer Semester

Course Code	Course Title	Credit Hours
IIP101	Industry Immersion Project – I (Community Service)	0+0
Total Credit Hours		0

2nd Year

Semester - ⅠⅠⅠ

Course Code	Course Title	Credit Hours
ENG105	Presentation and Communication Skills	3+0
MGT201	Organizational Behavior and Leadership	3+0
FIN206	Introduction to Finance	3+0
PHI101	Philosophy, Logic, and Critical Thinking	3+0
MTH104	Introduction to Business Analytics	3+0
PST101	Pakistan Studies	2+0
Total Credit Hours		17

Semester - ⅠⅤ

Course Code	Course Title	Credit Hours
MKT201	Consumer Behavior	3+0
MGT205	Human Resource Management	3+0
FIN204	Financial Management	3+0
MTH210	Calculus with Applications	3+0
ECO203	Macroeconomics	3+0
PDV203	Arts and Literature	0+2
Total Credit Hours		17

Summer Semester

Course Code	Course Title	Credit Hours
IIPxxx*	Industry Immersion Project – II (Corporate)	0+3
Credit Hours		0

3rd Year

Semester - Ⅴ

Course Code	Course Title	Credit Hours
ENG306	Applied Business Communication	3+0
MTH304	Business Analytics (Modelling & Forecasting)	3+0
ECO301	Financial Institutions and Markets	3+0
LAW202	Legal Environment for Business in Pakistan	3+0
ACC306	Accounting for Management Decisions	3+0
FIN202	Securities Trading & Applied Economics	0+2
Total Credit Hours		17

Semester - ⅤⅠ

Course Code	Course Title	Credit Hours
MGT305	Business Research Methods	3+0
MGT301	Operations and Project Management	3+0
XXXxxx*	Business Majors Elective I	3+0
XXXxxx*	Pakistan Economy	3+0
XXXxxx*	Natural Science/Social Science/Humanities Elective-I	3+0
MGT304	Foreign Language	3+0
Total Credit Hours		18

Summer Semester

Credit Hours

4th Year

Semester - ⅤⅠⅠ

Course Code	Course Title	Credit Hours
MGT401	Entrepreneurship	3+0
MKT401	Marketing Research	3+0
MGT404	Business Simulations	3+0
XXXxxx*	ELP – 1	3+0
XXXxxx*	Business Majors Elective-II	3+0
XXXxxx*	Business Minors Elective-I	3+0
Total Credit Hours		18

Semester - ⅤⅠⅠⅠ

Course Code	Course Title	Credit Hours
MGT405	Business Strategy	3+0
HUM401	Business Ethics	3+0
XXXxxx*	Business Majors Elective-III	3+0
XXXxxx*	Business Majors Elective-IV	3+0
XXXxxx*	Business Minors Elective-II	3+0
XXXxxx*	ELP – 2	3+0
Total Credit Hours		18