Postgraduate Program

MS in Digital Arts & Creative Design

Introduction

College of Media & Arts is dedicated to producing digital artists of highest caliber. This is accomplished through progressive curriculum; faculty comprising of well-known artists, curators and working professionals; state-of-theart fully equipped campus located at the heart of Karachi. Today, with the convergence of media affecting companies across a spectrum of disciplines, there is a growing demand for innovative managers who possess strong leadership skills and an understanding of the new media mix.The MCA program is designed for media and communications business professionals who seek to build expertise in best management practices and in emerging technology, while acquiring the strategic knowledge required to lead and to manage in an increasingly global environment. Program curriculum covers topics ranging from best management practices, entrepreneurial thinking and executive leadership to managing the media mix, managerial strategies, building a brand, and analysis of innovative technologies. Whether you are preparing to launch a career in media or have prior working experience, you will have the opportunity to customize your course of study, based upon your interests and your professional development goals, through personalized academic advisement.

About Program

Drawing & Painting

Students will learn to develop fundamental perceptual, observational, and compositional skills necessary to create and communicate a range of subject matter, symbols, ideas and concepts using basic knowledge of drawing and painting media, techniques, and the historical and cultural connections. The content includes, but is not limited to safe, responsible and appropriate use of drawing and painting tools; materials and techniques; depiction of images using formal and expressive elements to communicate a range of ideas; reasoning and critical thinking skills; historical and cultural connections; description and comparison of the elements of art and principles of design used in drawings and paintings.

Sculpture

Modeling/sculpture in its fundamental artistic principles. This specialization provides further exploration and application of sculptural media and techniques leading to the understanding of sculptural form and conception. It will be an exploration of the nature of threedimensional form, as well as learning sculptural materials and technical skills & tools. It will illustrate how art expresses the way in which a civilization develops and reflects the society rather than just the linear way of looking at the masterpieces of sculpture.

As a student in Sculpture, you will have an excellent opportunity to develop a substantial portfolio in sculpture. This portfolio would be advantageous if you choose to major in art.

Print making

The imagery and content of the work varies as much as the different print techniques used to create them. Many artists are known for their art work in other media; this course shows how they bring their own voice and rich ideas to the field of printmaking.

The course illustrates the developmental stages that a print goes through. The focused exploration of printmaking offers audiences an understanding of the richness of the printmaking media and the distinctive signature each technique/method has to offer. It will also explore the range of printmaking media and the importance of printmaking for the modern artist.

Scheme of Study (Semester Wise)

Course CodeCourse TitleCredit Hours
MM501Media Analysis & Marketing Management3
MM502Professional Management in Media Industry3
COM501HRM Communications3
COM502Science of Organizational Behavior3
MM503Strategic Media Management3
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ACA501Digital Media Communication3
MM504Gamification3
COM503Global Marketing3
MM505Strategic Media Marketing3
ELEElective-13
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ELEElective-23
ELEElective-33
IPTDProject3
Total Credit Hours9
Course CodeCourse TitleCredit Hours
ACA501Electronically Enhanced Imaging3
AFA501Mix Media Drawing & Painting3
ADE501Adv. Color Theory3
ACA502Adv. Digital Photography3
ATF501Adv. Screenplay & Scriptwriting3
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ACA501Digital Media Communication3
MM504Gamification3
ACA503Adv. Non-Linear Editing3
ACA504Adv. Web Development3
ELEElective-13
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ELEElective-23
ELEElective-33
IPTDProject3
Total Credit Hours9
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